The recent CMA Order governing veterinary price lists requires all companion animal practices to publish their pricing online within the next year. Pricebook.vet helps vets produce beautiful and compliant price lists they can easily put on their website.
In plain English
A pricebook organises everything your practice needs to produce high-quality, client-facing price lists in one place — core prices, health-plan definitions, and the website widget that embeds them. With everything in one place, it’s quick to produce and publish CMA-compliant price lists and marketing assets.
01 — The payoff
Instead of cobbling together a price list that just scrapes by in terms of compliance, Pricebook.vet allows you to publish price lists that are easy for clients to understand, optimised for the way they actually research pricing using Google search and AI mode, and work as a valuable marketing asset for your practice — Same compliance, very different upside.
02 — Time to compliance
The CMA’s March 2026 order asks for the prices of your most common services, written plainly and kept current. Pricebook.vet ships with the mandated categories already set up. Fill in your numbers, publish and embed.
Sign In. Choose the CMA template — every mandated category is pre-configured.
Branches, ownership, RCVS number, terms of business. Disclosed once, rendered everywhere.
Add your prices to the CMA-ready template, with compliance guardrails.
Pick a layout, match your brand colours, choose which categories show. Live preview as you go.
Add a simple script tag to your website to show your price list. It's automatically updated when you publish new prices from your pricebook.
03 — Discovery
Pet owners hunting for vet prices look in one place: Google. Pricebook.vet is built to win there — SEO-optimised for classic Google search, and structured to position your services in Google’s new AI-mode answers, where pet owners increasingly land before they ever click a result.
04 — The pricing model
The base Pricebook.vet tool is free forever. Publish your pricebook, keep it up to date, keep it compliant — no subscription, no trial, no “upgrade to publish.” We’re giving back to the veterinary community that helped us get here. Pricebook.vet started as a tool for one young independent practice, with input from many more along the way. Keeping the base tool free is how we say thank you, and how we make sure every practice — especially small independents — gets it without paying tax on a regulator’s mandate.
05 — In the wild
Drop your price list onto any page of your website. Fast to load, mobile-friendly, and styled like your existing pages so it feels like part of your practice.
Same colours and fonts as the rest of your website. Pick a template, tweak the bits you want, drop it on the page where it belongs.
Enforcement begins September 2026
Large groups must comply by December 2026. Small independents by March 2027. The afternoon you spend now is the one you don’t spend next quarter.