CMA price-transparency Order · enforced from September 2026
Pricebook.vet turns the CMA mandated pricing order from a compliance exercise into a set of client attracting marketing assets in no time.
In plain English
A pricebook organises everything your practice needs to produce high-quality, client-facing price lists in one place — core prices, health-plan definitions, and the website widget that embeds them. With everything in one place, it’s quick to produce and publish CMA-compliant price lists and marketing assets.
01 — The payoff
The CMA Order asks for the bare minimum: prices that are accurate, kept current, and one click from your homepage. You can hit that with a plain table or a PDF and be fully compliant. Or you can publish a price list that’s easy for clients to understand, optimised for the way they actually search — Google, AI mode, comparison pages — and works as a marketing asset for your practice. Same compliance, very different upside.
02 — Time to compliance
The CMA’s March 2026 order asks for the prices of your most common services, written plainly and kept current. Pricebook.vet ships with the mandated categories already set up. Fill in your numbers, publish and embed.
Sign In. Choose the CMA template — every mandated category is pre-configured.
Branches, ownership, RCVS number, terms of business. Disclosed once, rendered everywhere.
Add your prices to the CMA-ready template, with compliance guardrails.
Pick a layout, match your brand colours, choose which categories show. Live preview as you go.
Add a simple script tag to your website to show your price list. It's automatically updated when you publish new prices from your pricebook.
03 — Discovery
Pet owners hunting for vet prices look in one place: Google. Pricebook.vet is built to win there — SEO-optimised for classic Google search, and structured to position your services in Google’s new AI-mode answers, where pet owners increasingly land before they ever click a result.
04 — The pricing model
The base Pricebook.vet tool is free forever. Publish your pricebook, keep it up to date, keep it compliant — no card, no trial, no “upgrade to publish.” We’re giving back to the veterinary community that helped us get here. Pricebook.vet started as a tool for one young independent practice, with input from many more along the way. Keeping the base tool free is how we say thank you, and how we make sure every practice — especially small independents — gets it without paying tax on a regulator’s mandate.
If we ever ship optional paid add-ons they’ll be clearly priced and clearly optional.
05 — In the wild
Drop your price list onto any page of your website. Fast to load, mobile-friendly, and styled like your existing pages so it feels like part of your practice.
Enforcement begins September 2026
Large groups must comply by December 2026. Small independents by March 2027. The afternoon you spend now is the one you don’t spend next quarter.